AI voice agents for B2B logistics
A regional freight brokerage with a 240+ truck network hit ×7 database reach. The AI systematically works the cold list and reactivates dormant accounts. Your reps get only warm, qualified leads — with no extra headcount and no bigger budget.
4 leak points in cold and dormant lists
A freight brokerage builds up a list of accounts, but the reps are heads-down on live deals. The old list and cold contacts never become a real sales channel — the money just sits there.
Reps are buried in live deals
- the team handles inbound requests and closes current loads
- no time or focus left for the old list
- follow-up touches happen sporadically
- parts of the list go months without a single touch
The cold list is huge — you can't work it by hand
- manufacturers and plants
- distributors and wholesalers
- retail chains and suppliers
- companies with regular domestic shipments
Weak discipline on follow-up calls
- no answer — set aside
- logged in the CRM as "no answer"
- never called back because the hot deals come first
- the contact is lost for good
Reps burn time on the wrong accounts
- 50% of calls land on the wrong companies
- 30% are a no on budget or lane
- one qualified lead takes 5–10 dead-end conversations to find
The AI works inside your CRM, like a member of the team
It follows your playbooks and scripts, logs tasks in the CRM and transcribes every call. No migrations, no retraining the team, no platform switch.
Inside your CRM
We plug into your CRM — HubSpot, Salesforce, Pipedrive and others. We work with your stages, fields, templates and segments — no migrations, no platform switch.
On your script
We sign off the first-touch script with your sales lead and senior rep. The AI sales agent doesn't quote rates — it surfaces the need and escalates.
Transcript and qualification
Every call is transcribed, with lanes, volumes, frequency and the decision-maker pulled out. A task lands in the CRM for the right rep.
A freight brokerage: 2 scenarios
Dormant-list reactivation and
cold-calling 52,000 contacts
Real projects inside one B2B logistics company. Reactivation drove +609% interest and +278% deals. Cold calling delivered ×7 database reach and +243% deals — with no extra headcount.
How 10,800 dormant contacts turned into a source of deals
Multiplied reach
The AI sales agent worked 4,600 contacts instead of 780 — 5.9× more. The list stopped sitting in the archive.
Consistency, not sprints
Calling became a steady, repeatable process that doesn't hinge on how busy the reps are with live deals.
Context from the last call
The AI would remind them: "You requested a quote on the Chicago–Dallas lane back in February — is that route still relevant?" — and trust jumped sharply.
Repeat call attempts
2–3 attempts at different times of day. Some contacts only answered on the 2nd or 3rd try — a rep simply doesn't have that bandwidth.
How to scale cold outbound ×7 without growing the team
Scale of reach
11,400 contacts a month instead of 1,600. The full 52,000 list gets worked in 4–5 months — by hand it would have taken 3 years.
One first-touch script
The AI sales agent runs every call on the same approved logic: decision-maker, lanes, volumes, frequency, current carrier.
Filtering out the wrong accounts
Reps get an already-qualified list — 24% of the base turns into a productive conversation.
Not better conversion — more reach
Conversion into productive conversations is comparable (17% → 18.5%). The lift comes from volume, not a jump in quality.
Remove the ceiling of your sales headcount
100% of contacts worked
Cold and dormant lists stop sitting in the archive. Every contact gets a first touch within a month, not a year.
No extra sales headcount
Reps only step in on warm, qualified leads. Your expensive people spend their time closing, not filtering.
Steady calling discipline
The pace doesn't depend on how busy the team is with live deals. The monthly reach target gets hit, every month.
Simple onboarding in 4 steps
From the first call to fully automated pipelines — with no CRM migration and no platform switch for the team.
Define the goal
With your sales lead and senior rep we shape the script: the goal of the campaign, qualification criteria, escalation points, CRM fields.
Connect the CRM and list
Integration with HubSpot, Salesforce, Pipedrive and others. List segmentation: dormant / cold / by lane / by volume.
Run the pilot
We test on 500–1,000 contacts. We listen to the calls, tune the script, measure conversion — and build out the economics.
Scale up
We turn on the main flows (5,000+ contacts a month), set up repeat attempts and quality control.
What sales leads usually ask
In B2B logistics, the people on the client side (logistics and procurement managers) are usually focused on the substance — lanes, volumes, rates. The AI sales agent holds the conversation at the level of an experienced rep and escalates to a human the moment the client is ready for a commercial discussion.
Yes — that's one of the core scenarios. The AI sales agent gets past the gatekeeper to the decision-maker (logistics manager, head of procurement, VP of supply chain), captures their title, name, contact and interest. A task lands in the CRM for a rep, with the context ready to go.
HubSpot, Salesforce, Pipedrive and other CRMs, plus custom systems via REST API. If you run your own platform, we build a connector in about a week.
2–4 weeks for a basic scenario: sign off the script, integrate, run a pilot on 500 contacts, tune. A full launch at a scale of 10,000+ contacts a month takes 4–6 weeks.
On the diagnostics call we run the economics on your numbers: average contract value, margin, lead-to-deal conversion, list size. In our experience, payback runs 2–3 months for operations with a list of 5,000+ contacts.
We'll help build a targeted list: pulling from business databases and industry directories on your criteria (NAICS code, regions, revenue band, warehousing). We do this as a separate step before the calling campaign starts.
Similar projects in other industries
We'll show how an AI sales agent fits your B2B logistics operation
45 minutes on Zoom. We run the payback and the upside on your numbers, and hand you a step-by-step plan to grow profit with AI.